Work

Selected work is being prepared.

Grid Bros is a new company. Rather than borrow someone else’s work or invent numbers, we are showing the concept studies we built in-house — clearly labelled as exactly that — and preparing our first public case studies properly.

Request relevant examples Explore our services

01 Concept studies

Internal concepts, honestly labelled

Every item below is our own thinking, produced by us, for us. None of it was commissioned, paid for or approved by a client, and no performance is claimed for any of it.

Internal concept

01 / Brand / Identity

Grid Bros Brand System

Our own identity, built the way we build one for a client: a position first, then a set of components with rules, then the artwork.

What it explores

  • A wordmark logic that separates the two halves of the name and can survive being set at 16px or across a wall
  • A controlled palette where orange carries action, blue supports, and neither is allowed to become decoration
  • A condensed display face for structure and a plain sans for anything a person has to read at length
  • Layout rules — diagonal cuts, thin technical borders, numbered sections — applied as a system rather than a mood

What it is not: This is our own work for our own company. It is shown to demonstrate how we build a brand system, not as evidence of a client engagement.

Internal concept

02 / Creative / Media

High-Performance Campaign Concept

A concept study that takes a single message across a digital billboard, paid social placements and display formats without redrawing the idea for each one.

What it explores

  • How a key visual is constructed so that its focal point survives a 4:5 crop, a 6-second cut and a 300x250 banner
  • A headline system that scales from three words to a paragraph without losing the claim
  • The adaptation logic that turns a master asset into a format schedule
  • Where the idea would break, and what constraint would have to be agreed before it is signed off

What it is not: An internal exercise. No client, no media spend, no performance data — and therefore no results claimed.

Internal concept

03 / Web / Campaign

Integrated Digital Launch System

A model launch: site structure, content plan, tracking and campaign hand-off connected so a launch date has a system behind it rather than a scramble.

What it explores

  • The page inventory a launch actually needs, and which pages exist to answer a search rather than to satisfy an internal stakeholder
  • A tracking plan agreed before the build, so the first week of data is trustworthy
  • The sequence between site readiness, search foundations, content and media activation
  • The hand-off between build and campaign, which is where most launches lose a fortnight

What it is not: A reference model built in-house to describe our method. It is not a case study and no organisation is implied.

We are preparing our first public case studies. For relevant examples or a private capability discussion, contact whatsup@gridbros.co.

When client work is published here it will carry the client’s approval, the period the work ran, and the baseline behind any figure quoted. Anything we cannot substantiate will not appear.

Start a project

Your project could be the first case study.

Early engagements get our full attention and a genuine stake in the outcome. Tell us what you are trying to move.