Insights
Short, useful pieces on the questions we get asked most often. Written to be used whether or not you ever work with us — no gated downloads, no invented statistics.
01 Articles
The decisions that quietly determine search performance are made before launch: structure, crawlability, page purpose and measurement. A practical checklist for getting them right the first time.
Start here
The foundations covered here are the ones we check first on every build and every migration. They are also the ones most often missed.
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A logo is not a brand system. What separates an identity that survives contact with real campaigns from one that falls apart the first time someone needs a vertical video.
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A good brief is short, honest and hard to write. What to include, what to leave out, and the questions worth answering before you send it to anyone.
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02 Ahead
We publish when we have something useful to say, not to a content calendar. If there is a question you would like a straight answer to — about search, brand, campaigns or how to structure a marketing team — send it to whatsup@gridbros.co and we may write it up.