SEO & content
Technical foundations, search strategy and content architecture that make the right pages findable for the queries that matter commercially.
Service
Website design and development
Websites built on structure and content first, then designed and engineered to be fast, accessible and easy for your team to keep running.
01 Overview
What this work is for
Most websites do not fail because they look wrong. They fail because nobody decided what each page is for, the content was written last, and the build made every future change expensive. We work in the opposite order.
A Grid Bros website starts as an argument: who arrives, what they need to believe, what they do next. Structure follows the argument, design carries it, and the front end is built so that performance, accessibility and search are properties of the site rather than a clean-up phase.
02 Problems
What this work fixes
If more than one of these sounds familiar, they are usually the same problem wearing different clothes.
The site is slow and the fix keeps getting deferred
Heavy scripts, unoptimised media and a stack chosen for convenience. Every extra second is paid for in enquiries.
A redesign lost visibility
URLs changed, redirects were partial and pages that used to answer a query no longer exist. Traffic did not recover on its own.
The team cannot update anything without help
A CMS configured around the build rather than the editors, so simple changes turn into a support ticket.
It works on a laptop and fights you on a phone
Cramped tap targets, layout shift, forms that are a chore, and content buried below a hero that will not end.
03 Deliverables
What you receive
Scope is agreed per engagement. This is the full menu, not a fixed package — we would rather do fewer things properly than everything at once.
- Information architecture, sitemap and page purpose definitions
- Wireframes for key templates before any visual design
- Design system: components, states, spacing and type scale
- Semantic, accessible front-end build targeting WCAG 2.2 AA where practical
- CMS integration or a static build, chosen to match how you will actually maintain it
- Performance budget with Core Web Vitals treated as acceptance criteria
- Analytics and conversion tracking implemented and verified
- Redirect map and migration plan to protect existing search equity
- Cross-device and cross-browser QA, including keyboard and screen reader checks
- Handover documentation and training for your team
04 Approach
How Grid Bros runs it
Structure before pixels
We agree the page inventory, what each page has to do and how someone reaches it. Design decisions get much easier once that is settled.
Content is the design
Real copy, real proof, real product names. Layouts built around placeholder text break the moment the truth arrives.
Build for performance and accessibility
Minimal JavaScript, sensible media, semantic markup and visible focus. These are engineering decisions made during the build, not scores chased afterwards.
Protect what already works
Before launch we map every existing URL, its purpose and its destination. Search equity you have already paid for should survive the move.
05 Related
Works well with
Most engagements combine two or three of these. They are planned together so the same thinking carries through.
Brand strategy & identity
Positioning, messaging and a visual system that stay coherent across every market, channel and team that has to use them.
Digital advertising
Paid search, paid social and display planned around pipeline and revenue rather than surface-level engagement.
Start a project
Ready to talk about website design and development?
Send a short outline of what you are trying to launch, improve or grow. We will come back with a view on the work, not a pitch deck.